Writing for Humans and Robots: The New Rules of Content Style

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Your audience’s time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.

Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful content strategy and writing style guide that doesn’t compromise either user’s needs.

It’s difficult to write and design with consistent style and formatting without concrete content rules to follow. Whether you’re a seasoned writer, new to the craft, or trying to get your team to follow a uniform approach—this book can serve as the foundation for building a coherent, on-brand reader experience with your content creation efforts. By setting actionable standards, you’ll improve the strength of your message and professional reputation to help achieve your business goals.

Founder and CEO of The Blogsmith content agency, Maddy Osman, wrote Writing for Humans and Robots as a modern-day homage to The Elements of Style for content creators, also expanding on the AP Stylebook’s rules to address the unique needs of an online audience.

In this book and style guide reference, you’ll learn how to balance optimizing for search engines while appealing to human readers in terms of:

Intentionally choosing words.Writing compelling titles and descriptive subheadings.Formatting and improving readability for lists, links, images, and numbers.Telling stories in content.Using foundational references like the AP style guide to customize your unique brand writing style guide.Understanding search intent as an important part of your content strategy.Establishing a writing process for content creation that includes researching, outlining, drafting, and editing.

…and much more, with 22 chapters total
The resources in this book are now also available as a LinkedIn Learning course called: “SEO Copywriting: Crafting Content for Both Humans and Search Engines”. The course contains new material about implementing AI in your workflow.

ASIN ‏ : ‎ B0B6L9TDRB
Publisher ‏ : ‎ Blogsmith, The
Publication date ‏ : ‎ July 16, 2022
Language ‏ : ‎ English
Print length ‏ : ‎ 244 pages
ISBN-13 ‏ : ‎ 979-8986009711
Item Weight ‏ : ‎ 13.1 ounces
Dimensions ‏ : ‎ 6 x 0.55 x 9 inches
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