Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Publisher : Sybex
Publication date : October 26, 2009
Edition : 1st
Language : English
Print length : 475 pages
ISBN-10 : 0470529393
ISBN-13 : 978-0470529393
Item Weight : 1 pounds
Dimensions : 7.3 x 1.3 x 9.2 inches
Customers say
Customers find this book to be an excellent introduction to productive analytics use, with highly readable content and perfect illustrations. Moreover, they appreciate its actionable insights and humorous tone, and one customer notes it provides a framework for organizing an improvement process. However, opinions about value for money are mixed.
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