The SEO Standard: How to skyrocket your website’s ranking and grow your business online, with the fundamental principles of Search Engine Optimization

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Master SEO and climb to the top of SERPs—ideal for beginners to experts!

This book offers a comprehensive guide to Search Engine Optimization (SEO), utilizing timeless SEO principles and standards to attract free and qualified traffic to websites.

Every business owner has to optimize their pages for search engines to succeed in today’s digital landscape. Achieving organic traffic generated via SEO is a worthwhile pursuit as it provides a high return on investments.

In this guide, proven SEO strategies and techniques will be revealed to help you build a thriving online presence sustained by organic traffic from search engines. If you’re curious about how to start an SEO business, the first thing you should learn is how Search Engine Optimization works in relation to people’s behavior and needs, marketing and advertising, and how it helps connect and engage with customers.

But the book goes far beyond the SEO basics! It covers a broad spectrum of topics beyond the fundamental aspects of keyword research and on-page optimization. It reveals the long-term strategies for Search Engine Optimization that can help you attract more customers, raise brand awareness, and increase revenue without relying on traditional advertising, whether you are a solo entrepreneur, a small business owner, or run a web agency.

The SEO Standard book is based on five phases:Understanding Traffic: We look at each component of web traffic and audience.Seeking Traffic: It breaks down keyword research by focusing on market trends, volumes, and other factors.Generating Organic Traffic: The core section in this book delves into the technical principles of SEO, including every intricate detail of the components that contribute to organic traffic generation.Generating More Traffic: It teaches you where the different types of traffic come from and how to obtain them.Managing Traffic: It teaches you how to manage every aspect of your website, from traffic generation to comprehensive management and optimization of your online ecosystem.

Here are some of the many topics you’ll find in the contents of this book:

A step-by-step guide to explore the fundamental principles of SEO for both new and experienced website owners looking to master the art of organic traffic generation.Learn how to identify your target audience, conduct extensive market research, and create content that resonates with your ideal customers.Uncover the power of keywords and learn how to effectively optimize your website for long tails or high volume keys.Explore all traffic sources and learn how to use them strategically to increase your website’s reach.Understand how to create SEO-friendly websites that appeal to visitors and search engines.Gain insights into advanced SEO concepts and understand the importance of adapting to new technologies such as artificial intelligence (AI) and LLMs.Navigate the ever-changing SEO world with practical advice for staying focused.Identify the challenges you will face and receive advice on how to overcome them.

If you’re starting a new website or giving an existing one a fresh boost, this book will give you the standard insights and tools to attract the right visitors, build your online credibility, and grow organic traffic in a lasting way for any online business you may have.

From the Publisher

The SEO Standard: Improve your ranking and Organic Traffic

This book offers a comprehensive guide to Search Engine Optimization (SEO), utilizing timeless SEO principles and standards to attract free and qualified traffic to websites.

This book will be of great use to you if…

You have no background in SEO at all. It’s a nice place to start, and it provides you with lots of tips and resources that you might need in the future.You’re someone who wants to create your own website but lacks the necessary technical skills. It will be useful to understand what you need to do, what challenges you may encounter, and how to approach them—not in technical detail but from a conceptual and practical perspective. This is not a guide on how to write code to create a website but rather provides guidance on what you need to know before building it, offering you the tools to make the right decisions and learn how to generate traffic without paying for it.You want to learn how to optimize a website for search engines in order to generate visitors organically and without cost using search engine optimization techniques. It will also be useful if you need help grasping the requirements of search engines, standard optimization techniques, and the best practices for getting your content to reach top search results.You already have one or more websites but are not receiving visitors. You’ve read somewhere that SEO is important, and you’re looking for practical solutions to increase traffic. This book will help you identify the root causes of the issues that are limiting you from producing qualified organic traffic and will equip you with the tools you need to turn things around and attract more visitors.You have a website with visitors but want more. You have a limited understanding of SEO but are aware of its importance in increasing traffic. You will learn the most effective ways for increasing traffic, ranging from the simplest to the most sophisticated. You will be able to determine whether there are any hidden barriers limiting the growth of your website. In this book, you’ll learn how to identify and resolve these obstacles.You want a solid foundation of knowledge on specific terminology, common business models, and industry dynamics to understand how to best leverage the potential of the web.

This book could be helpful to you if…

You don’t have a clear idea of what business you want to pursue yet but want to understand how to find one and apply it to the web, an idea that aligns with your skills and expectations. It will certainly be helpful to learn about the techniques, tools, requirements, and skills you will need to apply to your online business once you’ve chosen your topic, especially concerning traffic from search engines.You have no idea how to create a website but would like to start an online business in the future. It might be better for you to first take a course on website creation and then think about generating visitor traffic. However, having prior knowledge of what to expect can be extremely beneficial and may give you an advantage when learning how to technically construct the website.You already work in the SEO field, whether as a freelancer or as an employee in an agency. You will find validation for the techniques you already use and discover new strategies that can further enhance your results. You never stop learning.You’re curious about how popular websites generate a large number of visitors and experience significant growth. It also provides valuable insights for those interested in the opportunities that online businesses offer for expanding their activities onto the web.You really want to explore the potential of a website beyond its surface.

In the interest of transparency and fairness, I must also point out the reasons why you might not want to purchase this book. The information I have presented on these pages might not be for everyone.

Don’t buy this book if…

You already have an online asset (website, blog, eCommerce, etc.) and are fully satisfied with the amount of traffic you receive. If you are happy with the current level of visitors, contacts, or sales, especially from search engines, you are all set and do not need this book.You create websites for clients but are not genuinely concerned with whether the websites attract visitors because the client hasn’t requested it and you have already been paid just to “build the website”.You want to learn how to create a website, a “step-by-step” guide from purchasing a domain to publishing, including coding and server management. This is not the right book for that.You want a technical and specific guide on generating visitors who do not come from search engines (e.g., paid traffic).You want to understand in detail how to make money online and the various methods for monetizing websites. I have only addressed this in a general way because it is not the focus of this book. First, you study how to obtain visitor traffic, and then you address the issue of how to monetize it. What can you monetize without traffic?You expect to find links to external resources or think that I will ask you to sign up for newsletters where I send spam emails every day urging you to buy something, or if you want to learn black-hat SEO techniques. There is no such content here.You want the services, tools, and resources I mention in the techiques will always be available. I cannot do that. What’s important is to understand the underlying principles of each tool so that you can find similar ones in the future if the ones available today are no longer around.You believe I’ve covered all the various previous updates of search engines in depth. I do not focus on penalties because, given the techniques described and good practices, there is no need to worry about them.

ASIN ‏ : ‎ B0DLBGRR29
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 28, 2024
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 11.5 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 428 pages
Page Flip ‏ : ‎ Enabled
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