Marketing and Social Media: A Guide for Libraries, Archives, and Museums

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.
Publisher ‏ : ‎ Rl
Publication date ‏ : ‎ May 1, 2014
Edition ‏ : ‎ Annotated
Language ‏ : ‎ English
Print length ‏ : ‎ 310 pages
ISBN-10 ‏ : ‎ 081089081X
ISBN-13 ‏ : ‎ 978-0810890817
Item Weight ‏ : ‎ 1.05 pounds
Reading age ‏ : ‎ 18 years and up
Dimensions ‏ : ‎ 6 x 0.78 x 9 inches
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