Key Business Analytics: The 60+ business analysis tools every manager needs to know

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Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

Financial analytics – cashflow, profitability, sales forecastsMarket analytics – market size, market trends, marketing channelsCustomer analytics – customer lifetime values, social media, customer needsEmployee analytics – capacity, performance, leadershipOperational analytics – supply chains, competencies, environmental impactBare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

What is it?When should I use it?How do I use it?Tips and pitfallsFurther reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Publisher ‏ : ‎ FT Press
Publication date ‏ : ‎ February 3, 2016
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 1292017430
ISBN-13 ‏ : ‎ 978-1292017433
Item Weight ‏ : ‎ 15.3 ounces
Dimensions ‏ : ‎ 6.14 x 0.66 x 9.21 inches
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