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Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
Part One looks at Africa’s rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa’s textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa’s markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa’s unique position as the global industry shifts towards a more sustainable future.
Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent’s most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewelry the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
From the Publisher




Publisher : Laurence King Publishing (May 24, 2022)
Language : English
Paperback : 200 pages
ISBN-10 : 1913947955
ISBN-13 : 978-1913947958
Item Weight : 1.68 pounds
Dimensions : 7.55 x 1.05 x 10.1 inches
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