Business Research Methods (with Qualtrics Printed Access Card)

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Publisher ‏ : ‎ Cengage Learning
Publication date ‏ : ‎ March 12, 2012
Edition ‏ : ‎ 9th
Language ‏ : ‎ English
Print length ‏ : ‎ 696 pages
ISBN-10 ‏ : ‎ 1111826927
ISBN-13 ‏ : ‎ 978-1111826925
Item Weight ‏ : ‎ 3.51 pounds
Dimensions ‏ : ‎ 8.75 x 1 x 11.25 inches

Customers say

Customers find the textbook easy to understand, with concepts that are clearly explained. Moreover, the information quality receives positive feedback, with one customer highlighting its step-by-step approach to conducting business research. Additionally, the book design is well-received, with one customer noting it looks like a new book.

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