International Marketing

Description

Price: ~~$332.30~~ - $46.12
(as of Jun 20, 2025 18:01:01 UTC – Details)

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
Publisher ‏ : ‎ McGraw-Hill Education
Publication date ‏ : ‎ September 28, 2012
Edition ‏ : ‎ 16th
Language ‏ : ‎ English
Print length ‏ : ‎ 672 pages
ISBN-10 ‏ : ‎ 0073529974
ISBN-13 ‏ : ‎ 978-0073529974
Item Weight ‏ : ‎ 3.55 pounds
Dimensions ‏ : ‎ 8.6 x 1.1 x 10.9 inches

Customers say

Customers find this international marketing book to be a great course resource, with one noting its comprehensive marketing information and useful exhibits. The reading pace receives positive feedback, with one customer describing it as cutting-edge. However, the text quality receives mixed reviews, with several customers finding it too wordy. The value for money is also mixed, with some appreciating the price while others consider it extremely expensive.