The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

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E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

ASIN ‏ : ‎ B000RO9VJK
Publisher ‏ : ‎ Harper Business; Updated, Subsequent edition (March 17, 2009)
Publication date ‏ : ‎ March 17, 2009
Language ‏ : ‎ English
File size ‏ : ‎ 1.6 MB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 292 pages

Customers say

Customers find this book to be a must-read that delivers powerful wisdom and is easy to follow, with one customer noting it provides a complete blueprint. Moreover, the approach is well-explained in simple terms, and customers consider it well worth the money. However, the book’s content receives mixed reactions – while some find it life-changing, others find it too corny. Additionally, opinions about the book’s entertainment value are divided, with some enjoying the background stories while others find it repetitive.

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