Marketing Research

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For courses in global marketing.

This ISBN is for the bound textbook, which students can rent through their bookstore.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world — and their future careers.

This title is also available digitally as a standalone Pearson eText. This option gives students affordable access to learning materials, so they come to class ready to succeed.

ASIN ‏ : ‎ B07R6B553M
Publisher ‏ : ‎ Pearson
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 22, 2019
Edition ‏ : ‎ 9th
Language ‏ : ‎ English
File size ‏ : ‎ 63.5 MB
Simultaneous device usage ‏ : ‎ Up to 2 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 526 pages
Format ‏ : ‎ Print Replica
ISBN-13 ‏ : ‎ 978-0134895420
Page Flip ‏ : ‎ Not Enabled
Reading age ‏ : ‎ 18 years and up
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