Home Staging for Profit: How to Start a Six Figure Home Staging Business and Begin in 7 Days or Less

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If you’ve already taken an expensive seminar on starting a staging business, don’t read this. It will break your heart. Barbara Jennings, bestselling author of 19 books and national trainer since 2002, offers a comprehensively detailed guide on how to earn excellent income in a home-based staging business, now a textbook used by multiple universities and technical schools.
Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), the author takes readers through the maze of starting and growing a lucrative business, covering virtually everything needed to succeed, avoid pitfalls and grow quickly. This large format, exhaustive manual teaches essential tactics and strategies so readers can succeed who put forth the effort. Holding nothing back, it is loaded with numerous check lists, a wide variety of forms, specific how-to details and much more, and has helped launch over 35,000 staging careers globally.

IN THIS EDITION: Access to a 50-page downloadable PDF with full color before and after pictures of 36 staged rooms (plus notations) AND colorful staging tricks used by professionals to sizzle homes (note: images in book are black and white). Additional resources are mentioned as well.

Written in a personable, conversational style, these insights are a must-read for those serious about a staging business (or just exploring). No degree or prior experience needed. Certification courses in home staging and interior re-design are also available from the author’s website.

The manual includes practical discussions and tips, such as:

the top mistakes and common problems sellers makewhat stagers must do and understandhow to identify a home’s assets and faultshow to interview and bond with realtorshow to interview and bond with sellersthe five ingredients for a successful staging servicethe professional image, attitudes and ethics neededhow to do consultations, submit bids, make presentationshow to set up the business, licenses to get and so forthhow to legally protect the entity, as well as one’s familyhow to get clients and referrals from multiple sourceshow to profit from consultations and offer full staging services how to promote, maintain and sustain the business indefinitelyhow to use social media to build and grow the businesshow to price services with confidence and easehow to protect, organize and prioritize107 questions to ask agents and homeowners to help quote servicesdetailed pricing guidelines for furnished and empty housesextensive list of staging tools needed for actual projectsextensive cleaning and painting guidelinesa 29-page detailed checklist to make consultations quick and easylist of over 300 possible business namesdetailed information on custom visual aids, promotional and management tools, plus dual certification courses15 handy reproducible forms ready to gomultiple checklists and handout examples for value added services
Publisher ‏ : ‎ Ahava Press
Publication date ‏ : ‎ February 15, 2017
Edition ‏ : ‎ Revised
Language ‏ : ‎ English
Print length ‏ : ‎ 255 pages
ISBN-10 ‏ : ‎ 0961802626
ISBN-13 ‏ : ‎ 978-0961802622
Item Weight ‏ : ‎ 1.29 pounds
Dimensions ‏ : ‎ 8.5 x 0.58 x 11 inches

Customers say

Customers find the book valuable, walking them through all aspects of the home staging business. The writing style receives mixed feedback – while some find it easy to understand, others say it’s unorganized. The book is well worth the money, and one customer notes how it makes homes more appealing to buyers. Customers express disappointment with the lack of color photos throughout the book.

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