Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

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Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience—and forever changing how ROI is determined.
Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You’ll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). This updated second edition also includes a foreword from Sean Downey of Google (Vice President, Platforms).
Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you.
Publisher ‏ : ‎ Lioncrest Publishing
Publication date ‏ : ‎ March 5, 2021
Edition ‏ : ‎ 2nd ed.
Language ‏ : ‎ English
Print length ‏ : ‎ 338 pages
ISBN-10 ‏ : ‎ 1544520182
ISBN-13 ‏ : ‎ 978-1544520186
Item Weight ‏ : ‎ 15.9 ounces
Dimensions ‏ : ‎ 5.5 x 0.85 x 8.5 inches
Part of series ‏ : ‎ Crawl, Walk, Run

Customers say

Customers find the book provides practical advice and serves as a valuable resource for marketing professionals. Moreover, the content is well-structured, with one customer noting it breaks down the analytics landscape into three easy steps. Additionally, customers appreciate the timely updates, particularly regarding GA4, and consider it a must-read for digital marketers.

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