Influencer Marketing For Dummies

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The easy way to get ‘in’ with influencer marketing

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ‘everyday consumers’ that can have a large impact. In Influencer Marketing For Dummies, you’ll find out how to market to those who rock social media―and, subsequently, grow your brand.

Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you’ll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy

Find influencers: it’s not just a numbers game or a ‘who’s who’ of social mediaEngage with influencers once you’ve found themRecognize the best practices of influencer marketing and outreach

If you’re a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don’t want to be without.

Publisher ‏ : ‎ For Dummies; 1st edition (December 14, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 1119114098
ISBN-13 ‏ : ‎ 978-1119114093
Item Weight ‏ : ‎ 14.7 ounces
Dimensions ‏ : ‎ 7.4 x 0.9 x 9.2 inches
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