Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce

Description

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Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.
After reading Kill Your Conversion Killers, you’ll be able to:Quickly prioritize tests by calculating potential revenue growthLeverage the psychological drivers that push prospects to buyCreate and deploy friction-free design and UXConfidently run meaningful A/B testsAvoid dangerous “best practices” that can tank your revenueSpot potential conversion killers at a glanceBottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.
Publisher ‏ : ‎ Yorro Limited
Publication date ‏ : ‎ April 20, 2018
Language ‏ : ‎ English
Print length ‏ : ‎ 250 pages
ISBN-10 ‏ : ‎ 9995712490
ISBN-13 ‏ : ‎ 978-9995712495
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 6 x 0.63 x 9 inches

Customers say

Customers find the book informative and easy to follow, with one review noting it provides actionable information. They appreciate the clarity of the writing.

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