Running Lean: Iterate from Plan A to a Plan That Works

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We’re building more products today than ever before, but most of them fail–not because we can’t complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You’ll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur’s journey from initial vision to a business model that works.

Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team’s efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model

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Explore the full series

The Lean Series: Essential books for Entrepreneurs and Innovators

The Lean Series, curated by Eric Ries and published by O’Reilly Media, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can use immediately.

Publisher ‏ : ‎ O’Reilly Media
Publication date ‏ : ‎ May 3, 2022
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
Print length ‏ : ‎ 367 pages
ISBN-10 ‏ : ‎ 1098108779
ISBN-13 ‏ : ‎ 978-1098108779
Item Weight ‏ : ‎ 7.4 ounces
Dimensions ‏ : ‎ 6.3 x 1 x 9 inches
Best Sellers Rank: #126,896 in Books (See Top 100 in Books) #5 in Business Development #46 in Starting a Business (Books) #260 in Entrepreneurship (Books)
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